Savory Roots
Scaled a specialty food brand's repeat purchase rate to 40% through email & SMS automation, analytics-driven CRO, and targeted retention campaigns.
Overview
Savory Roots is a specialty food brand selling artisanal sauces and seasonings online. They had strong first-purchase numbers but struggled with retention and repeat purchases. We implemented a comprehensive Klaviyo email and SMS strategy, set up deep analytics tracking, and ran systematic CRO experiments on their product and checkout pages. Within four months, repeat purchase rate climbed to 40%, customer lifetime value increased 65%, and email/SMS became their highest-margin revenue channel.
Channels & Strategy
Email & SMS Marketing
12 automated flows covering the full customer lifecycle — from welcome to win-back, with dynamic product recommendations.
Analytics & CRO
End-to-end analytics setup with cohort analysis, plus systematic A/B testing on product pages and checkout.
Key Highlights
- Full Klaviyo implementation with 12 automated email/SMS flows
- Customer segmentation based on purchase behavior and engagement
- A/B tested checkout flow reducing cart abandonment by 18%
- Analytics dashboard tracking cohort retention and LTV
- Post-purchase cross-sell sequences increasing AOV by 22%
- VIP loyalty campaigns driving 3x engagement vs standard segments
Tools & Platforms
Results
40%
Repeat Purchase Rate
+65%
Customer LTV Increase
-18%
Cart Abandonment Reduction
+22%
AOV Increase
Challenges
- Strong acquisition but poor customer retention and repeat rates
- No email or SMS marketing — all revenue from one-time purchases
- High cart abandonment rate on mobile checkout
- Limited visibility into customer behavior and lifetime value
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