GlowVita Skincare
Helped a DTC skincare brand 3x their monthly revenue through a full-funnel strategy combining SEO, paid ads, and a Shopify migration.
Overview
GlowVita Skincare was an emerging DTC beauty brand struggling to scale beyond their initial customer base. We rebuilt their Shopify store for speed and conversion, launched targeted Google Shopping and Meta ad campaigns, and implemented a long-term SEO content strategy around skincare education. Within six months, organic traffic grew 280% and paid campaigns achieved a consistent 5.2x ROAS, tripling monthly revenue.
Channels & Strategy
Shopify Development
Complete store migration and custom theme build optimized for speed, mobile UX, and conversion.
Paid Advertising
Full-funnel Google Shopping, Search, and Meta ad campaigns with creative testing and audience segmentation.
SEO & Content
Technical SEO audit, keyword strategy, and ongoing blog content focused on skincare education.
Email & SMS
Automated Klaviyo flows including welcome, abandoned cart, post-purchase, and VIP segments.
Key Highlights
- Full Shopify store rebuild with custom theme optimized for conversions
- Google Shopping and Meta ad campaigns with 5.2x ROAS
- SEO content strategy driving 280% organic traffic growth
- Klaviyo email flows generating 32% of total revenue
- Product page A/B testing increasing add-to-cart rate by 24%
- Post-purchase SMS flows boosting repeat purchase rate
Tools & Platforms
Results
3x
Revenue Growth
5.2x
Paid Ads ROAS
+280%
Organic Traffic Growth
32%
Email Revenue Share
Challenges
- Legacy platform limiting site speed and customization
- Low organic visibility in a competitive skincare market
- High customer acquisition cost with no retention strategy
- No email or SMS marketing infrastructure in place
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